Sprunki is a mobile AR game involving strategy card game and AR. Its overall worldwide downloads reached over 52 million times in 2024 (Sensor Tower data). Players’ online average daily playing time amounts to 47 minutes. The basic mechanism is to deploy virtual troops (e.g., consuming 12 energy points per minute) onto the real map through geolocation. The game economy system uses a dual-currency system: gold coins (obtained free of charge, with 80 replaced per hour) and diamonds (recharge ratio 1:10, initial recharge discount rate 200%). Based on the 2023 financial report, its in-game purchase revenue was 180 million US dollars, which accounted for 73% of the annual revenue.
The rules of the game require that players construct “energy base stations” inside the geofencal region of 500 meters (the cost of constructing each base station is 200 gold coins), and expand their zone of occupation through acquiring other players’ base stations (the win rate of battles relies on the value of combinations of cards, and the critical hit ratio of SSR-level cards is 8.5%). Data from the 2024 e-sports championship show that the average deployment efficiency of top players is 3.2 operation instructions per minute, and the error rate of deck combination strategies needs to be kept within ±4.7%. Special events such as “quantum storms” (triggered every 72 hours) can speed up the map resource refresh rate by 300% but increase server latency from an average of 120ms to 890ms (Cloudflare monitoring report).
Hardware compatibility tests indicate that the LiDAR scanning accuracy of Sprunki on the iPhone 14 Pro is 0.3 meters (average of Android flagship model is 1.2 meters), and in order to get stable AR rendering frame rate at 60FPS, the device’s GPU performance should be ≥3.2 TFLOPS. In 2023, the Belgian Gambling Commission ruled that its “Legendary Card Pack” lottery game (0.18% SSR card fall rate) was in contravention of gambling legislation. The game developer was fined 4.3 million euros. Following this, this version removal rate in Europe has increased by 67%. User surveys suggest that 18- to 24-year-old players make up 58%, with an average monthly use of 14.9 US dollars. Of these, 39% is spent on purchasing limited skins (attribute bonus rate of 5% to 15%).
More advanced techniques include the building of “resource alliances” (up to a maximum of 30 individuals), doubling profits through bandwidth sharing of base stations (up to 50GB a day), but the system will withhold the revenue of cooperation by 3.7%. The Tokyo server collapse event in 2024 revealed that over 230,000 players had lost virtual assets worth $186,000 due to delay in synchronization. In the next update schedule, an NFT land system based on polygon chains will be implemented. Land sales begin at 2,000 SPR tokens (1SPR=$0.32). As per test version data, land transaction fee rate is 7.2% of the value of the transaction. According to Newzoo’s prediction, Sprunki’s growth rate of users in 2025 will be 19%, but the patent infringement on its AR core algorithm might lead to 23% of its functional modules being susceptible to legal ban.